The agency took home the $100,000 Grand Prize which is awarded to excellence in magazine advertising. The agency, which had five nominations, beat out independent Wieden & Kennedy's "Storm" campaign for Nike and Omnicom Group's DDB Worldwide's take on the inconic labels of McIlhenny Co.'s Tabasco.
Carmichael Lynch was also nominated for its work on Harley-Davidson's clothing line, Gibson Guitars, American Standard and Porsche Cars North America. Wieden & Kennedy, Portland, Ore., claimed three nominations, all for its work on Nike. Havas Advertising's Arnold Worldwide, Boston, also got three nominations, two for Volkswagen of North America and helmet hawker boeri.
The ceremony, which took place Tuesday night, was sponsored in part by the Ad Age Group.