ABC SIGNS $2.1 BILLION IN UPFRONT DEALS
Appears Headed for Best Year Since 2000
ABC WRAPS UP UPFRONT DEALS WITH AGENCIES
Rate Increase Said to Be in the 4%-6% Range
THE TV UPFRONT IS OFF AND RUNNING
Start of ABC Deals Is Surprisingly Swift
FOX MOVES AWAY FROM REALITY SHOWS FOR FALL
Upfront Presentation Stresses Hold on 18-34 Demographic
CBS COMES OUT SWINGING AT UPFRONT PRESENTATION
Les Moonves Bashes Cable TV and Rival NBC
ABC'S UPFRONT PRESENTATION A 'COMEBACK IN PROGRESS'
Network Cuts Include 'Extreme Makeover' and 'Blind Justice'
A HUMBLE NBC ADMITS PROBLEMS IN UPFRONT PRESENTATION
'The Contender,' 'Law & Order: Trial By Jury' and 'American Dreams' Get Axed
On Monday ABC said it had concluded its initial upfront negotiations.
CBS: $2.5 - $2.6 billion
CBS, which is currently holding affiliates meetings in Las Vegas, will take in an estimated $2.5 billion to $2.6 billion from advertisers, up from $2.2 billion last year, executives of the Viacom-owned network said.
General electric Co.'s NBC is still negotiating with advertisers, and its upfront deals are projected to drop from $2.9 billion to around $2.3 billion.
CBS obtained an average of 4% to 6% rate increases and sold around 85% of its inventory. Executives said they saw strength in the advertising from the telecommunications category, but weakness in pharmaceuticals.
Fox: $1.6 billion
News Corp's Fox Network also said it had completed the bulk of its deals, with a network executive who did not wish to be named saying the broadcaster would come in about the same as last year, at around $1.6 billion.
Jon Nesvig, president of sales for Fox Broadcasting Co., said, “We are progressing nicely and expect to be done tomorrow.”
Industry observers still aren't sure if there is additional money to be had for all, or whether Walt Disney Co.'s ABC, which earlier this week wrapped up its upfront negotiations, and CBS achieved their increases at the expense of NBC, which came in fourth in viewership this year.