CBS set to rake in $2.5B prime-time upfront

TV Market Expected to End With About $9.2 Billion, Up Slightly From '07-'08

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NEW YORK ( -- CBS expects to secure about $2.5 billion in ad commitments for its prime-time entertainment schedule, according to a person familiar with the situation, officially ending this year's approximately $9.2 billion upfront prime-time broadcast market.

CBS secured approximately $2.45 billion in ad commitments for the 2007-2008 prime-time season. CBS was able to get increases between 7% to 9% in the cost of reaching 1,000 viewers, also known as a CPM, over last year's price.

This person said CBS sold the same amount of inventory it did in last year's market, making it one of the only big networks not to sell additional ad time in order to drive volume. CBS's total, unlike that of NBC and ABC, does not include ad time sold for sports.

NBC booked $1.9 billion in its upfront sales of prime time, which includes "Sunday Night Football"; ABC secured about $2.5 billion for prime time, including its Saturday night college football games; CW sold only $350 million to $375 million; and Fox is expected to come in above $1.95 billion.
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