The latest Super Bowl is "already proving to be more lucrative than ever," CBS Corp. CEO Leslie Moonves said during the company's second-quarter earnings call with Wall Street.
Commercial time in Super Bowl 50 is selling for $5 million for a 30-second spot, Mr. Moonves said, noting that digital is providing additional revenue. It was previously reported that for the first time linear and digital ads will be sold together for the Super Bowl.
Turning to the upfronts, Mr. Moonves said CBS notched mid-single-digit increases in the cost to reach a thousand viewers, an industry standard known as CPMs. But "volume was not as robust as in years past across the industry," he added.
"People are just waiting longer to make their buying choices," Mr. Moonves said, noting the scatter market is improving. In the third-quarter CBS is seeing double-digit gains in pricing, he added.
"We see that extending beyond the third quarter and are confident that the strength and stability of our lineup will increase throughout the season," Mr. Moonves said.
Late-night and evening news performed particularly well in the upfront, he said.
Stephen Colbert will take over "The Late Show" next month, which is igniting interest from advertisers, as is James Corden, who joined the network in the 12:30 slot in March.