Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lincoln Clay and co. make their way through 1968-era New Bordeaux in an ad for 2K Games' "Mafia III"; a lone Raiders fan at a gathering full of Chargers supporters makes his team allegiance clear with a Bud Light beer cozy; and a teenager is transported into the cockpit of an X-wing in "Star Wars: Battlefront" as soon as he puts on his PlayStation VR headset.

A world in which holograms provide help and interdimensional travel is possible is imagined in Amazon Echo's latest, and a man stuck at a work function finds an escape through streaming TV channels data-free in AT&T's newest.

Finally, in our second most engaging spot, Chance the Rapper takes a break while grocery shopping -- in a bear costume for Halloween -- and meets "Chance the Wrapper" in a spot for KitKat.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

2K Games: Mafia III: Revenge: Official Launch Trailer

Network: CBS

Show: NFL Football

Primetime Airing: Oct. 6, 9:16 pm ET

Bud Light: Road Games

Network: MLB Network

Show: MLB Tonight

Primetime Airing: Oct. 6, 9:01 pm ET

PlayStation: Star Wars: Battlefront Rogue One: X-wing VR Mission

Network: CBS

Show: NFL Football

Primetime Airing: Oct. 6, 9:44 pm ET

Amazon Echo: Just Ask: Hyperspace Drive

Network: SYFY

Show: Wrong Turn

Primetime Airing: Oct. 6, 10:05 pm ET

AT&T Wireless: Work Thing

Network: ABC

Show: How to Get Away With Murder

Primetime Airing: Oct. 6, 10:42 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Pizza Hut: Pizza Hut Grilled Cheese Stuffed Crust Pizza TV Spot, 'Homesick Alien'

Online Views: 1,649,716

Social Actions: 3,819

SpotShare: 6.07%

KitKat: KitKat TV Spot, 'Halloween Break' Featuring Chance The Rapper

Online Views: 136

Social Actions: 54,014

SpotShare: 5.01%

2K Games: Mafia III TV Spot, 'Revenge: Official Launch Trailer' Song by Ice Cube

Online Views: 472,907

Social Actions: 14,098

SpotShare: 2.95%

Google Phones: Google Pixel TV Spot, 'Life by You, Phone by Google' Song by Django Django

Online Views: 386,105

Social Actions: 6,793

SpotShare: 1.97%

GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T

Online Views: 80,056

Social Actions: 16,461

SpotShare: 1.93%

Want to watch Super Bowl commercials past and present? Visit iSpot.tv.

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.