Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Charmin's family of bears makes its way through airport security, while Bud Light serves up another teaser regarding its plans to take over a real American town that's "up for anything" this summer (E.J. Schultz previewed the campaign early last month). And Subway is hosting a "blowout" summer BBQ -- sort of. (Its Applewood Pulled Pork sandwich is available for a limited time.)
The not-new ads still holding a lot of traction include some of the best World Cup spots plus Pantene's commercial asking why women are taught to apologize so much -- one of several recent ads questioning society's messages to women.
As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.
Miss the previous installment of Hot Spots? Click here.