Can the Charmin Bears Get Through Airport Security? Yesterday's New Ads

If You Thought They Might Be on the TSA's No-Fly List, Guess Again

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Charmin's family of bears makes its way through airport security, while Bud Light serves up another teaser regarding its plans to take over a real American town that's "up for anything" this summer (E.J. Schultz previewed the campaign early last month). And Subway is hosting a "blowout" summer BBQ -- sort of. (Its Applewood Pulled Pork sandwich is available for a limited time.)

The not-new ads still holding a lot of traction include some of the best World Cup spots plus Pantene's commercial asking why women are taught to apologize so much -- one of several recent ads questioning society's messages to women.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Bud Light: Surprise Guest Bud Light: Surprise Guest
Network: ESPN
Show: SportsCenter
Airing Date: Jul. 1, 4:55 am EST
Jeep: Cherokee Sport Jeep: Cherokee Sport
Network: CBS
Show: NCIS
Primetime Airing: Jul. 1, 8:36 pm EST
Tide: Birthday Present Tide: Birthday Present
Network: Lifetime
Show: The Balancing Act
Airing Date: Jul. 1, 7:25 am EST
Subway: It's A Summer BBQ Subway: It's A Summer BBQ
Network: Discovery
Show: Deadliest Catch: The Bait
Primetime Airing: Jul. 1, 8:13 pm EST
Charmin: Airport Security Charmin: Airport Security
Network: VH1
Show: VH1 Plus Music
Airing Date: Jul. 1, 7:05 am EST
Most Engaging
Top ads by SpotShare for the past 7 days
Adidas: The Dream: All in or Nothing Adidas: The Dream: All in or Nothing
Online Views: 3,341,072
Social Actions: 48,734
SpotShare: 5.43%
Nike: The Last Game Nike: The Last Game
Online Views: 4,483,048
Social Actions: 39,346
SpotShare: 5.39%
Beats Audio: The Game Before The Game Beats Audio: The Game Before The Game
Online Views: 3,774,439
Social Actions: 25,034
SpotShare: 3.95%
Pantene: Not Sorry Pantene: Not Sorry
Online Views: 1,032,214
Social Actions: 23,134
SpotShare: 2.26%
Bud Light: Block Party Slip 'n Slide Bud Light: Block Party Slip 'n Slide
Online Views: 2,747,466
Social Actions: 428
SpotShare: 1.58%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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