Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dodge continues its drive down Nostalgia Lane with another spot featuring its founders, the Dodge Brothers, while Vizio makes a vivid point about how captivating its ultra-HD TVs are. And Chevrolet celebrates history-making Little League pitcher Mo'ne Davis in a Spike Lee-directed spot that aired during the first game of the World Series.