Clear Channel Creates Ad Sales Unit

Media Giant Hopes to Lure Marketers With Cross-platform Deals

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CHICAGO ( -- Clear Channel Communications, looking to ease cross-platform advertising deals, today opened a new unit to create a single point of contact for marketers looking to advertise across the media giant's radio, entertainment, outdoor and TV properties.

The unit, Clear Channel Advantage, was created by merging Clear Channel's local and regional radio sales teams with its local and regional live-music sales teams. A search is on for a senior executive, either from inside or out of the company -- to lead the new entity.

Entertainment division

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San Antonio-based Clear Channel is the largest radio and out-of-home media company in the country. It owns radio stations and outdoor boards in addition to its entertainment venue, Clear Channel Entertainment. Clear Channel, which promotes its live events on its radio stations as well as the other way around, said it now hopes to leverage that synergy for advertisers.

Clear Channel Entertainment annually produces and markets approximately 26,000 live events for 66 million people in its network of live venues, including 41 amphitheaters in the U.S. The entertainment division will maintain its national sales and marketing unit to serve marketers who want to advertise through Clear Channel Entertainment's national concert, theatrical and family tours and motor sports events.

Collge market
The media company has already developed cross-platform opportunites for marketers including Toys R Us and Volkswagen, which leveraged Clear Channel's radio and entertainment businesses to develop a college tour to tap into the that market.

Clear Channel also operates approximately 1,225 radio and 37 TV stations in the U.S. and has equity interests in over 240 radio stations internationally. The company operates roughly 776,000 outdoor advertising displays worldwide.

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