NEW YORK (AdAge.com) -- Conde Nast Publications pulled the plug
on Jane magazine today, ending a nearly two-year struggle to make
the title work even after founder Jane Pratt departed -- and left
it in none too good condition.
August issue to be last
VP-Publisher Carlos Lamadrid, who was brought in to handle the turnaround effort, and Editor in Chief Brandon Holley, who succeeded Ms. Pratt on Aug. 15, 2005, are leaving the company. The other 60 or so staffers will be considered for any available positions within Conde Nast. The August issue, due out on newsstands July 24, will be Jane's last.
A Conde Nast spokeswoman declined to comment, but details emerged from staffers who were told the news in meetings this morning.
Jane spent 2006 essentially on death watch, as ad pages cratered by 20.9%, according to the Publishers Information Bureau.
Conde Nast President-CEO Charles H. Townsend told Advertising Age last September that he was committed to reviving Jane, which he saw as a way to reach a rare gap in Conde's audience -- women in their early and mid-20s. Mr. Lamadrid was turning in a much better 2007, relatively speaking, but obviously the improvement wasn't enough.
In a departure from the style of other recent magazine shut downs, such as Time Inc.'s Teen People and Hachette Filipacchi's Elle Girl, Conde is making no plans for the brand to "live on online."