Craig Robinson Heads to the Super Bowl Halftime Show: It's the Newest Ads on TV
Plus, the Five Most Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, country star Miranda Lambert sings an original song for Ram Trucks (Minda Smiley has the story behind the spot), while Skinny Cow gives you a break from filling out timesheets at work. And Craig Robinson and his fairy godfather embark on a quest for Pepsi's Super Bowl Halftime Show. (E.J. Schultz has more on Pepsi's halftime sponsorship.)