She's Alive! Customer Service Gets Real in Discover's Latest Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, H&M showcases its summer collection at the beach and Discover Card features a woman who is pleasantly surprised to be talking to a real person and not an automated service in its latest spot.

With Mother's Day coming up next week, retailers are ramping up reminders to get Mom a gift, with Kohl's promoting offers for night owls and early birds, J.C. Penney advertising its Super Saturday Sale, and Cold Stone Ice Creamery suggesting celebrations include a slice of strawberry ice cream cake.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
H&M: Forever Summer H&M: Forever Summer
Network: MTV
Show: Catfish: The TV Show
Primetime Airing: Apr. 27, 8:10 pm ET
Discover Card: A Real Person Discover Card: A Real Person
Network: E!
Show: Chrisley Knows Best
Primetime Airing: Apr. 27, 9:40 pm ET
Kohl's: Gifts for Mom Kohl's: Gifts for Mom
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Apr. 27, 8:46 pm ET
JCPenney: Super Saturday Sale: Just in Time for Mother's Day J.C. Penney: Super Saturday Sale: Just in Time for Mother's Day
Network: ABC
Show: Nashville
Primetime Airing: Apr. 27, 10:09 pm ET
Cold Stone Ice Creamery: Celebrate Mother's Day Cold Stone Ice Creamery: Celebrate Mother's Day
Network: NBC
Show: The Ellen DeGeneres Show
Airing Date: Apr. 27, 3:18 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Onions Apple iPhone: Apple iPhone 6s TV Spot, 'Onions' Featuring Neil Patrick Harris
Online Views: 3,593,273
Social Actions: 34,909
SpotShare: 4.50%
Audi: Captain America: Civil War - The Chase Audi: Audi TV Spot, 'Captain America: Civil War - The Chase'
Online Views: 1,221,173
Social Actions: 57,424
SpotShare: 3.78%
LG Mobile: World of Play LG Mobile: LG G5 TV Spot, 'World of Play' Featuring Jason Statham, Song by Busy Signal
Online Views: 392,651
Social Actions: 50,020
SpotShare: 2.85%
GEICO: Alligator Arms: It's What You Do GEICO: GEICO TV Spot, 'Alligator Arms: It's What You Do'
Online Views: 2,903,592
Social Actions: 10,023
SpotShare: 2.75%
Apple Music: Taylor vs. Treadmill Apple Music: Apple Music TV Spot, 'Taylor vs. Treadmill' Song by Drake & Future
Online Views: 496,625
Social Actions: 23,697
SpotShare: 1.57%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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