Oh Dear. Rob Lowe is Painfully Awkward in This (Watch the Newest Ads on TV)
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Honda tells the tale of a woman who left her Honda -- for another Honda -- while Microsoft shows off its new Xbox driving game "Forza Horizon 2." And DirecTV serves up another spot in its continuing campaign starring Rob Lowe -- along with rather unfortunate alternate versions of Rob Lowe.