Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, NFL star Nick Mangold camps out in a cooler at a convenience store -- the "Pepsi Snap Fridge" -- and alternately freaks out and charms random customers. (Why? The ad's tagline explains that it's "All for Football.") And Denny's promotes the fact that you can put a "holiday twist" (specifically, gingerbread French toast and pumpkin pancakes) on its Grand Slam breakfast, while also revealing that even children who are on Santa's naughty list are eligible to indulge.
The North Face: Your Land
Ubisoft: A Massive Playground
Sony Video Games: So Big, it Had to Be Little
