Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Luvs moms know they can't sneak a nap in, no matter how great Luvs diapers are. All Nippon Airlines embraces a philosophy of "omotenashi," anticipating your needs before you know what they are. (Could they confiscate that tuna sandwich from the person seated beside you on an 8-hour flight? That would truly be omotenashi.) And Denny's introduces its Sriracha Spicy Super Chick'n sandwich, a hot-sauce-laden entree that fortunately comes with a neutralizing Swiss cheese layer.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Taco Bell: Breakfast Defectors

Network: TNT

Show: NBA Basketball

Primetime Airing: Apr. 2, 8:36 pm ET

T-Mobile: Make the Switch

Network: NBC

Show: The Blacklist

Primetime Airing: Apr. 2, 9:20 pm ET

Luvs: Naptime

Network: E!

Show: America's Next Top Model

Airing Date: Apr. 2, 6:19 am ET

All Nippon Airlines: Hospitality and Service

Network: Golf

Show: LPGA Tour Golf

Airing Date: Apr. 2, 11:03 am ET

Denny's: Fire Blanket

Network: ESPN

Show: College Basketball

Primetime Airing: Apr. 2, 8:12 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Ad Council: Diversity & Inclusion: Love Has No Labels

Online Views: 10,807,404

Social Actions: 156,257

SpotShare: 11.69%

UnitedHealthcare: Our Song

Online Views: 965,521

Social Actions: 120,875

SpotShare: 5.90%

Microsoft Studios: Spartan Locke

Online Views: 3,973,362

Social Actions: 63,355

SpotShare: 4.56%

Microsoft Studios: Master Chief

Online Views: 1,562,656

Social Actions: 37,791

SpotShare: 2.37%

TIDAL: Tidal for All

Online Views: 1,190,922

Social Actions: 26,677

SpotShare: 1.71%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.