Identity-Theft Victim? Just Partying? Discover Card Touts New Easy Freeze-and-Unfreeze Protection

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Discover Card presents a handy freeze-and-unfreeze feature perfect for both its hard-partying and forgetful customers (not to mention victims of credit card theft). Diddy's DeLeón Tequila makes a rollicking TV debut. And the North Face's #ITrainFor campaign gets sentimental -- athletes climb mountains, train at the gym, laugh, cry and sweat -- all while wearing North Face fleeces and moisture-wicking V-necks.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Discover Card: Freeze It Discover Card: Freeze It
Network: TNT
Show: Castle
Primetime Airing: Apr. 15, 10:51 pm ET
Hyundai: Words Won't Do Hyundai: Words Won't Do
Network: CBS
Show: Criminal Minds
Primetime Airing: Apr. 15, 9:57 pm ET
The North Face: I Train For The North Face: I Train For
Network: AMC
Show: First Blood
Primetime Airing: Apr. 15, 8:20 pm ET
2K Games: Evolve: Intense 2K Games: Evolve: Intense
Network: AMC
Show: First Blood
Primetime Airing: Apr. 15, 8:36 pm ET
DeLeón Tequila: The Arrival DeLeón Tequila: The Arrival
Network: Esquire
Show: Best Bars in America
Primetime Airing: Apr. 15, 9:52 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
adidas: Here's to the Takers adidas: Here's to the Takers
Online Views: 3,042,090
Social Actions: 22,908
SpotShare: 3.33%
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 434,970
Social Actions: 37,349
SpotShare: 3.05%
Nike: Better for It: Inner Thoughts Nike: Better for It: Inner Thoughts
Online Views: 1,586,260
Social Actions: 24,997
SpotShare: 2.71%
Nike: Ripple Nike: Ripple
Online Views: 2,114,272
Social Actions: 19,256
SpotShare: 2.56%
Lane Bryant: I'm No Angel Lane Bryant: I'm No Angel
Online Views: 947,629
Social Actions: 12,702
SpotShare: 1.47%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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