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Dish Hopper Ad Mocks CBS and CNET

Satellite Giant Presses PR Advantage Against CBS and CNET

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If CNET won't give Dish Network's Hopper DVR its "Best of CES" award, Dish Network itself will give Hopper the honor.

The satellite giant took out a full-page ad in this weekend's New York Times that proclaimed Hopper with Sling the "Best of Show" -- with an asterisk in the corner. "What's an asterisk doing in our award?" the ad reads. "CBS will go to any lengths to keep you from enjoying ad-skipping technology -- even so far as to censor its own writers and throw their decision to name Hopper Best in Show."

CBS, which owns CNET, and other broadcast networks are suing Dish over the Hopper's commercial-skipping capabilities. CBS disqualified Dish's latest version of the Hopper DVR from CNET's "Best of CES" awards earlier this month, citing the litigation. Dish has been happily stoking the PR fire ever since. A Dish spokesman declined to identify the other papers in which it ran the ad.

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