Disney Co. Names Former Warner Bros. Chief to Lead Movie Studio

Succeeds Rich Ross, Whose Success in TV Didn't Translate

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Walt Disney has named Alan Horn chairman of its movie studio, filling a vacancy created when Rich Ross exited the company in April.

Unlike Mr. Ross, who was a successful TV executive before being tapped to lead Walt Disney Studios, Mr. Horn has a prominent track record in the movie industry. He was previously president and chief operating officer at Warner Bros. Entertainment, where he oversaw blockbusters such as the Harry Potter series and "The Dark Knight ." He stepped down in April 2011 and has served as a consultant role to the studio since then.

Disney is trying to move past the epic flop "John Carter," which resulted in a $200 million loss for the studio and helped sink Mr. Ross. His studio marketing chief, the Madison Avenue exec M.T. Carney, preceded him out the door in January.

"Marvel's The Avengers" has more recently topped even high expectations around the globe, giving Disney a much-needed big win.

Mr. Horn will assume his new post on June 11.

Walt Disney Studios intends to make two animated films a year at Pixar and Disney, two Marvel films and about six Disney-branded live-action films, Disney CEO Bob Iger said Wednesday at a conference held by Sanford C. Bernstein.

"We've got a business that has done well on the animated front and in the Marvel front, but our results on the live-action front have been inconsistent this year in particular," Mr. Iger said. "The goal is to find a management team that is capable of creating higher-quality films under the Disney live-action banner on a more consistent basis."

"But our investment is relatively conservative," Mr. Iger said. "We were not in the business of making 20 films a year or more than that . We are only in the business of making those branded films Disney, Pixar or Marvel.

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