Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Acura marks 30 years as an automaker; Target presents skincare products; and Principal Financial Group traces a life from childhood dreams to adult realities.
Garmin introduces a man of many talents -- who knows when to hit the scene or get far away from it -- in a spot for its fēnix 3 HR fitness GPS watch.
Finally, Disney Parks & Resorts promotes its Diamond Celebration, showcasing new Disneyland attractions "Star Wars"-themed Hyperspace Mountain and a musical based on the popular movie "Frozen."