Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a man is about to pass along a treasured silver dollar to his grandson, until he finds a better use for it. (Spoiler: the Taco Bell Dollar Cravings Menu is involved. Maureen Morrison has the backstory.) And A.1., the venerable condiment, wants to remind TV viewers that it's been hooking up with lots of food besides steak. (Back in May, E.J. Schultz reported on the brand's transformation and the deletion of "steak sauce" from the label. The spot you see here is a fresh broadcast cut of a video that A.1. first released online.) In the Facebook parlance the spot visually references, "It's complicated."
Taco Bell: Silver Dollar
Serta: Remodel
JoS. A. Bank: Two for $299
Walmart: Tip to Serve Your Steak Up Right
