Emmy commercial nominations—Apple, anti-gun violence messages dominate category

A pair of comedic Apple ads and two powerful anti-gun violence messages earned four of the six Outstanding Commercial Emmy nominations from the Academy of Television Arts and Sciences, announced today. The winner of the Outstanding Commercial Emmy will be announced during the awards ceremony on Sept. 12. Here are all of the nominations: 1. Apple: Detectives (Apple iPhone 13 Pro) Apple’s “Detectives” spot created in-house and directed by O Positive’s David Shane, poked fun at cliched movie techniques to promote the iPhone 13 Pro’s cinematic capabilities. 2. Apple: Everyone But Jon Hamm (Apple TV+) Another Apple ad via TBWA Media Arts Lab and directed by Hungry Man’s Wayne McClammy starred a green-eyed Jon Hamm griping over his absence from the Apple TV+ lineup. 3. Change the Ref: The Lost Class The celebrated “Lost Class” stunt from Leo Burnett Chicago and directed by Hungry Man’s Bryan Buckley was one of the jarring anti-gun violence campaigns to earn a nod. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here 4. Sandy Hook Promise: Teenage Dream Sandy Hook Promise, which previously earned the 2020 Emmy for its “Back-to-School Essentials” ad from BBDO NY and directed by Smuggler’s Henry-Alex Rubin, received another nod for the “Teenage Dream” film that brought a twist to Katy Perry’s pop hit of the same name. The ad again came from BBDO and Rubin. 5. Meta: Skate Nation Ghana Another Emmy nomination went to Meta’s rich, mixed media “Skate Nation Ghana” film from Droga5 and production company Love Song. 6. Chevy: Walter The Cat The final nod went to Chevy’s comedic Silverado spot about a super cat named Walter, via Commonwealth/McCann and directed by O Positive’s Jim Jenkins.

Emmy commercial nominations—Apple, anti-gun violence messages dominate category

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