Emmy Awards Draw a Record-Low Audience
The 67th Primetime Emmy Awards were watched by a record-low audience, with just 11.9 million people tuning into the TV industry's biggest celebration of its work.
Viewers declined 22% from the 15.6 million people who watched last year on NBC, when it aired on a Monday night in August right before Labor Day weekend. This year's telecast ran up against "Sunday Night Football."
The Emmy Awards' previous low was 12.3 million viewers, which it drew in both 1990 and 2008.
In the 18-to-49 demographic, ratings declined 14% to a 3.6.
Despite the lackluster tune-in, this years Emmys had several big firsts.
After being nominated seven times without a win, Jon Hamm finally won outstanding actor in a drama for AMC's "Mad Men." And Viola Davis took home a win for outstanding actress in a drama for ABC's "How to Get Away with Murder," making her the first black woman to win the lead actress award in the drama category.
HBO was the biggest winner, and not just for its 43 Emmy wins, which included the top prize for best drama series for "Game of Thrones. During the telecast, Emmy host Andy Samberg gave out a working password for HBO Now, the network's over-the-top service. As people scrambled to see if the password worked or if it was a hoax, HBO Now ended up receiving 8,110 mentions on Twitter, according to Crimson Hexagon, a social media analysis firm.