Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Mr. Potato Head attempts to inconspicuously buy Lay's potato chips, while tech startup founders and other innovators are the new rockstars in a plug for AT&T's network. And an office park quickly descends into chaos when aggressive, Amazon-esque drones arrive with packages in tow. But one employee is cool, calm and collected as he escapes the machines in an Audi A6.