ESPN Brings 'SportsCenter' to Snapchat

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ESPN will sell the ads in its Snapchat version of 'SportsCenter' and share the revenue with the platform.
ESPN will sell the ads in its Snapchat version of 'SportsCenter' and share the revenue with the platform. Credit: ESPN

ESPN is bringing "SportsCenter" to Snapchat.

A reimagined version of the iconic sports show will debut on Monday, with two episodes planned for every weekday and one each on Saturday and Sunday.

ESPN joins a robust list of TV networks that have struck deals with Snapchat to create original, exclusive shows for the platform in the hopes of reaching young audiences who are watching less traditional TV. While "SportsCenter" reinvented the way sports was covered when it debuted in 1979, it has faced the same recent ratings pressure as the rest of the TV industry.

ESPN is also among the Snapchat publishing partners that are moving away from publisher stories in its Discover section, which features more magazine-like content, to series that more closely resemble TV shows. CNN made the leap this summer with a daily news show. Comedy Central, which publishes video in the Discover section, is in talks about potential shows.

ESPN will sell the ads in "SportsCenter" and share the revenue with Snapchat. ESPN signed a two-year deal with Snapchat for the show.

The Snapchat version of "SportsCenter" will have a mix of sports news, highlights and commentary and will be the first daily sports show on Snapchat.

Each episode will run between three and five minutes. The weekday shows will air at 5 a.m. and 5 p.m. and the weekend will have a 5 a.m. show.

The first episode will be hosted by Katie Nolan. Other host will include SportsCenter anchor Elle Duncan, NBA commentator Cassidy Hubbarth, ESPN Radio host Jason Fitz, Sunday NFL Countdown reporter Jac Collinsworth and comedian Cy Amundson.

ESPN ran a version of College Game Day on Snapchat last year, but it is not streaming this season.

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