Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Care.com builds on its national TV campaign (this time including placements on E! and Bravo) positioning itself as the go-to babysitter/caretaker-finding service, while PayPal emphasizes its ease of use over other payment solutions. And ESPN tries to get Americans excited about World Cup soccer by showing a montage of fans around the world preparing to watch, including a guy in Seattle who's shown changing his voicemail to say "I'll be out of the office the rest of the afternoon." The spot's tagline: "Every 4 years the world has one time zone." (See also: Creativity's post last week about a beautiful new collection of ESPN World Cup posters.)

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

ESPN: 2014 FIFA World Cup Brazil

Network: ESPN2

Show: First Take

Airing Date: May. 27, 8:43 am EST

PayPal: Fast, Simple and Secure Online Checkout

Network: ABC

Show: Jimmy Kimmel Live

Airing Date: May. 27, 12:30 am EST

Care.com: Coach

Network: E!

Show: Total Divas

Primetime Airing: May. 27, 10:11 pm EST

Asiana Airlines: Sleep Amid the Stars

Network: CNN

Show: Anderson Cooper 360

Primetime Airing: May. 27, 8:29 pm EST

Ubisoft: Reviews

Network: FX

Show: Horrible Bosses

Primetime Airing: May. 27, 8:10 pm EST

Most Engaging

Top ads by SpotShare for the past 7 days

Qatar Airways: FC Barcelona

Online Views: 3,130,533

Social Actions: 38,374

SpotShare: 8.41%

Neutrogena: Wet Skin Challenge

Online Views: 251

Social Actions: 17,540

SpotShare: 2.34%

Google Play: Play Your Heart Out Logo Commercial

Online Views: 2,059,019

Social Actions: 450

SpotShare: 2.24%

Apple: ChÈrie King

Online Views: 456,152

Social Actions: 8,764

SpotShare: 1.65%

Apple: Conductor

Online Views: 255,127

Social Actions: 6,517

SpotShare: 1.13%

View top ads in real time at iSpot.tv

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's batch of Hot Spots? They're right here.