Here's How ESPN Is Trying to Convince Americans to Care About World Cup Soccer

Plus, More Fresh TV Commercials From PayPal,, Asiana Airlines and Ubisoft

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, builds on its national TV campaign (this time including placements on E! and Bravo) positioning itself as the go-to babysitter/caretaker-finding service, while PayPal emphasizes its ease of use over other payment solutions. And ESPN tries to get Americans excited about World Cup soccer by showing a montage of fans around the world preparing to watch, including a guy in Seattle who's shown changing his voicemail to say "I'll be out of the office the rest of the afternoon." The spot's tagline: "Every 4 years the world has one time zone." (See also: Creativity's post last week about a beautiful new collection of ESPN World Cup posters.)

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
ESPN: 2014 FIFA World Cup Brazil ESPN: 2014 FIFA World Cup Brazil
Network: ESPN2
Show: First Take
Airing Date: May. 27, 8:43 am EST
PayPal: Fast, Simple and Secure Online Checkout PayPal: Fast, Simple and Secure Online Checkout
Network: ABC
Show: Jimmy Kimmel Live
Airing Date: May. 27, 12:30 am EST Coach Coach
Network: E!
Show: Total Divas
Primetime Airing: May. 27, 10:11 pm EST
Asiana Airlines: Sleep Amid the Stars Asiana Airlines: Sleep Amid the Stars
Network: CNN
Show: Anderson Cooper 360
Primetime Airing: May. 27, 8:29 pm EST
Ubisoft: Reviews Ubisoft: Reviews
Network: FX
Show: Horrible Bosses
Primetime Airing: May. 27, 8:10 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Qatar Airways: FC Barcelona Qatar Airways: FC Barcelona
Online Views: 3,130,533
Social Actions: 38,374
SpotShare: 8.41%
Neutrogena: Wet Skin Challenge Neutrogena: Wet Skin Challenge
Online Views: 251
Social Actions: 17,540
SpotShare: 2.34%
Google Play: Play Your Heart Out Logo Commercial Google Play: Play Your Heart Out Logo Commercial
Online Views: 2,059,019
Social Actions: 450
SpotShare: 2.24%
Apple: ChÈrie King Apple: ChÈrie King
Online Views: 456,152
Social Actions: 8,764
SpotShare: 1.65%
Apple: Conductor Apple: Conductor
Online Views: 255,127
Social Actions: 6,517
SpotShare: 1.13%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's batch of Hot Spots? They're right here.

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