Group Objects to Cartoon Show Touting Its Popularity With Teens

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WASHINGTON (AdAge.com) –- It’s not as if the Parents Television Council hasn’t criticized Fox Broadcasting’s “Family Guy” before, but the reason for the latest criticism is unusual.

This time the group isn’t directly criticizing the program’s content, but a trade ad marketing the program to TV stations that touts the program’s teen appeal. The ad was placed by the show's producers, not by Fox Broadcasting.

“Hot” reads the ad's headline. “The most anticipated off-net sitcom is a cultural phenomenon ... The #1 sitcom with teens and men 18-34.”

Melissa Caldwell, senior director of programs for the council, said the program has mature content and shouldn’t be promoted for its teen appeal.

In a statement, PTC President L. Brent Bozell called the ad “the height of irresponsibility for Fox to deliberately target this sleaze at young viewers. It’s clear that Fox puts making a dollar from young viewers above any sense of responsibility or social conscience. This type of content is in questionable taste even for adults, but when Fox boasts about its success at marketing it to teens, they’ve clearly crossed the line.”

A Fox Broadcasting official declined comment.

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