'FHM' Closes Its U.S. Doors

Emap's Laddie Title Will Continue Online

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NEW YORK (AdAge.com) -- If you thought magazine shutdowns were over for 2006, you were wrong: Emap said this morning that it is pulling the plug on the U.S. edition of FHM.
Another one bites the dust.
Another one bites the dust.

"As part of the continuing review of its portfolio, Emap today announces it has decided to suspend the publication of the U.S. edition of FHM," the company said in a statement. "The decision is consistent with the group's strategy of focusing resources on faster growth platforms and has been taken in light of the difficult trading conditions in the U.S. market."

Those difficult conditions led to a raft of magazine closures this year, including Condé Nast Publications' Cargo, Time Inc.'s Teen People, American Media's Celebrity Living, Hearst Magazines' Weekend and Shop Etc. and Hachette Filipacchi Media U.S.'s ElleGirl and For Me. Like Teen People and ElleGirl, moreover, the FHM brand will continue to live online.

International editions live on
"The U.S. online site, www.FHMUS.com, which forms an important part of the brand's ongoing and increasing international presence, will continue to operate," the company said. "The decision does not affect the U.K. edition of FHM, which is the leading men's monthly magazine in its market, or the 30 international editions published under license with partners worldwide."

Calls to FHM's U.S. office were unreturned.

Ad pages at FHM from January through November fell 19.7% from the equivalent period in 2005, according to the Publishers Information Bureau. Its most recent circulation report showed a total paid and verified average of 1.25 million for the first half of 2006, down 3.2% from first-half 2005. The title was also off 6.6% at newsstands.
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