Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a job applicant pulls a switcheroo on his interviewer thanks to Old Spice; a boy who breaks everything he touches finds the Subaru Legacy is "built to last"; and a man learns the "right" way to eat a KitKat the hard way.