Media Your Guide to the Future of TV Published on April 18, 2016. READ THIS NEXT How to turn your brand into a big winner in the 2021 awards season Credit: Viktor Koen Dear TV: We Love You. You're Perfect. Now Change. (But Not Too Much.) TV networks are making strides to digitize TV, but there are plenty of hurdles to overcome. Credit: Viktor Koen Where TV Ratings Go From Here With key audiences down for the fourth year in a row, networks scramble to plug holes in sinking ship. Credit: Buzzfeed Can Facebook Live Take on TV? As TV becomes more on-demand, the social network wants to do video live. Credit: iStock We're Seeing the Evolution of TV, Not Its Decline Viewing is fragmented and will continue to splinter, but TV is not declining as a marketing vehicle, says GroupM Chairman Irwin Gotleib. Credit: Kelsey Dake Baby, Come Back! One Quick Fix for Cable and Satellite Providers A little loyalty should go a long way. Too bad it doesn't. How the NewFronts Can Reach the Next Level NewFront presenters will need to show off more than just high-quality original series to catch marketers attention. Credit: Evian Neuromarketing Exits 'Hype Cycle,' Begins to Shape TV Commercials Among the many riddles neuroscience can solve: Why you may not remember what brand this ad is for. Credit: Samsung High Design Emerges as TV's Next Big Thing: 'It's Literally a Piece of Art' Major brands like LG and Samsung are moving to high-end design as consumers begin to purchase larger and larger screens. Credit: Courtesy Target Dorm Rooms Go TV-Set-Free as Millennials Change Their Habits Target's back-to-college lineup includes twin sheets with media pockets to let students store iPads or phones after watching video in bed. Credit: iQiyi Why Korean TV Dramas Are the Best Export Since 'Gangnam Style' It's another way Korean pop culture is reaching across the globe. In this article: Cable Digital Video Entertainment Media Millennials Telecommunications TV Most Popular The 18 craftiest brand memes featuring Bernie Sanders and his inauguration mittens Budweiser to skip Super Bowl for the first time in 37 years Google thinks it may have found a replacement for third-party cookies WHAT TO READ NEXT Peacock inks exclusive deal with WWE Network NBCUniversal expands deal with Twitter to reach global audiences Broadcasting legend Larry King has died at 87 NBCUniversal will shutter its sports network at end of year Biden draws bigger inauguration ratings than Trump The 18 craftiest brand memes featuring Bernie Sanders and his inauguration mittens Netflix blows past 200 million subscriptions How Snapchat is chasing TikTok while creators chase the Spotlight ... and the cash