Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Honda shows off the tech features of its latest models, while Hulu's "Hulu Guru" celebrates the fall TV season by spouting profound(-ish) truths. And Vonage, the voice-over-IP (VoIP) telephone-service provider, reveals that it offers unlimited intergalactic calls (presumably they're not expecting anyone to try to test that claim).
Ford Motor Company: Level of Confidence
Kia: It's Not a Sports Car. It's a Sedona.
Vonage: Intergalactic Roadside Assistance
Honda: Gotta Love Technology
Budweiser: Global Be(er) Responsible Day: Friends Are Waiting
