Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kraft suggests that its dressing can make unloved radishes a desirable salad ingredient, while Fiber One suggests that maybe you want one of its Oats & Chocolate bars instead of a salad. And Dos Equis reveals more things you may not have known about the Most Interesting Man in the World, including the fact that 'He once gave a pep talk so compelling, both teams won.'
Walmart: Poison Ivy
Kraft Dressing: The Radish
Cheerios: No Ordinary Morning
Beats Audio: The Game Before The Game
Adidas: The Dream: All in or Nothing
