Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Pepsi promotes its limited-time offerings of vanilla and wild cherry colas made with real sugar, Apple sells the iPhone as a fitness device in a spot that Creativity made an Editor's Pick today (read their write-up for the unexpected backstory on that weird soundtrack), and Amy Poehler is an insufferable soccer coach in her latest Old Navy ad (part of an ongoing campaign).

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Apple iPhone: Strength

Network: ABC

Show: Modern Family

Primetime Airing: Jun. 4, 9:06 pm EST

Pepsi: Lost Cooler

Network: CMT

Show: 2014 CMT Music Awards

Primetime Airing: Jun. 4, 9:27 pm EST

Old Navy: Active

Network: TBS

Show: The Big Bang Theory

Primetime Airing: Jun. 4, 9:33 pm EST

Kraft Dressing: The Era of Lettuce

Network: TNT

Show: Castle

Primetime Airing: Jun. 4, 10:42 pm EST

Walmart: Lovely Grilling Tip

Network: TBS

Show: The Big Bang Theory

Primetime Airing: Jun. 4, 10:26 pm EST

Most Engaging

Top ads by SpotShare for the past 7 days

Nike: Winner Stays

Online Views: 12,267,092

Social Actions: 570,919

SpotShare: 11.00%

Google: Grads

Online Views: 2,776,322

Social Actions: 68,342

SpotShare: 1.56%

Beats Audio: New Beats Solo 2

Online Views: 1,644,564

Social Actions: 33,461

SpotShare: 0.82%

Foot Locker: All Runners Welcome: Asics

Online Views: 1,388,626

Social Actions: 1,901

SpotShare: 0.29%

ESPN: 2014 FIFA World Cup - Time Zone

Online Views: 307,815

Social Actions: 10,509

SpotShare: 0.22%

View top ads in real time at iSpot.tv

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's Hot Spots? They're right here.