Germany Thumping Brazil Breaks Twitter Record for Sports

Twitter Striving to Turn Tweets About TV Into Ad Revenue

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Germany's 7-1 victory over World Cup hosts Brazil broke records not only for number of goals -- it also triggered the highest-ever number of messages on Twitter during a sports match.

"With 35.6 million tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter," the San Francisco-based company's data staff wrote following yesterday's match, using its own platform.

The figure compares with 24.9 million posts made during this year's Super Bowl, illustrating the interest in soccer around the world. It may also suggest that an increasing share of the TV audience is using social media to share their impressions and feelings with friends and followers.

Much of Twitter's focus is on finding ways to make money from people's interest in tweeting about TV, and sports has proven to be perhaps the most fertile area for ad units pegged to live viewing.

German midfielder Sami Khedira's strike to make it 5-0 after only 29 minutes also set a record for tweets per minute, at 580,166. That compared with 381,605 tweets about Seattle Seahawks' wide receiver Percy Harvin making a 87-yard kickoff return for a touchdown during the Superbowl, and a reported 306,100 for the widely disliked performance by singers Miley Cyrus and Robin Thicke during last year's MTV Video Music Awards.

The semifinal victory means Germany will play the winner of today's Netherlands-Argentina game on July 13, while Brazil will play the loser of that match one day earlier.

~ Bloomberg News ~

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