Party Animals 'Illuminated by a Thousand Likes' Star in Bacardi's Latest

By Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, H&M celebrates womanhood in all forms in a promotion for its fall collection; Nintendo delights fans of Mario young and old with a colorful animated spot advertising the "Paper Mario: Color Splash" Wii game; Pennzoil provides the fuel for a joyride across an icy tundra; and Papa Murphy's promotes its pizza featuring Herb Chicken Mediterranean, raised without antibiotics.

Finally, Bacardi brings back its bat logo with the Michel Gondry-directed "We Are the Night" campaign, starring girls "illuminated by a thousand likes," "the lords of the playlist," "the midnight feasters" and "the last train sprinters."

Today's TV Ad Highlights
Powered by
New Releases
Top new ads recently aired on national TV
H&M: New Autumn Collection 2016 H&M: New Autumn Collection 2016
Network: MTV
Show: Catfish: The TV Show
Primetime Airing: Sep. 21, 10:23 pm ET
Nintendo: Paper Mario: Color Splash: Paint the Town Nintendo: Paper Mario: Color Splash: Paint the Town
Network: Cartoon Network
Show: American Dad
Primetime Airing: Sep. 21, 10:28 pm ET
Pennzoil: JOYRIDE Tundra Pennzoil: JOYRIDE Tundra
Network: History Channel
Show: American Pickers
Primetime Airing: Sep. 21, 9:35 pm ET
Bacardi: We Are the Night Bacardi: We Are the Night
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Sep. 21, 10:16 pm ET
Papa Murphy's Pizza: Not Chicken Papa Murphy's Pizza: Not Chicken
Network: BRAVO
Show: The Real Housewives of Orange County
Airing Date: Sep. 21, 12:07 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
GEICO: Lemonade Not Ice T: It's Not Surprising GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
Online Views: 1,578,931
Social Actions: 12,228
SpotShare: 6.33%
Apple Music: The All-New Apple Music Apple Music: Apple Music TV Spot, 'The All-New Apple Music' Featuring James Corden
Online Views: 1,046,362
Social Actions: 17,956
SpotShare: 5.47%
Audi: Airbnb: Desolation Audi: Audi R8 TV Spot, 'Airbnb: Desolation'
Online Views: 413,497
Social Actions: 24,190
SpotShare: 4.49%
Apple iPhone: Midnight Apple iPhone: Apple iPhone 7 TV Spot, 'Midnight' Song by Hamilton Leithauser + Rostam
Online Views: 753,699
Social Actions: 13,339
SpotShare: 4.03%
Google Phones: Oct. 4 Google Phones: Google Pixel Phones TV Spot, 'Oct. 4' Song by Redbone
Online Views: 752,572
Social Actions: 10,650
SpotShare: 3.62%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

Most Popular