Right Before the Big Apple Watch Event, Google Puts Out an Android Wear Ad

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Advertising Age Player

Google has a timely message for consumers: Hey, we've got a smartwatch too.

In the hours before the highly-anticipated Apple event for its Watch on Monday, Google released a fifteen-second ad for Android Wear, its competing connected-device software. The 15-second spot continues Android's "Be Together. Not the Same" campaign introduced last fall.

Android Wear, which partners with four hardware makers, has sold poorly thus far, shipping only 720,000 devices in six months last year. Apple is expected to sell upwards of 3 million Apple Watch devices in its first quarter, once it goes on sale.

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