Even Charmin Has World Cup Fever

Plus, More Fresh TV Commercials From Clear Eyes, Dish Network, HP and Southern Comfort

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday or overnight (i.e., before dawn this morning; we've extended the "harvest" window for today's post because Tuesdays tend to be slow days for new commercial releases from big brands). The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Clear Eyes offers an outdoor-themed version of its long-running campaign starring Vanessa Williams, while Dish Network serves up a subtitled, World Cup-themed spot to promote the "watch anywhere" functionality of its Hopper system. And Charmin also has World Cup fever, suggesting that "Everyone loves a great finish on ... and off the field" (cue a shot of satisfied-looking guy exiting a stadium men's room).

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Charmin: On & Off The Field Charmin: On & Off The Field
Network: ESPN
Show: SportsCenter
Airing Date: Jun. 17, 7:28 am EST
HP (Hewlett-Packard): Delivering Customer Satisfaction HP (Hewlett-Packard): Delivering Customer Satisfaction
Network: Fox News
Show: FOX and Friends
Airing Date: Jun. 18, 3:58 am EST
Southern Comfort: Young Gun | Whatever's Comfortable Southern Comfort: Young Gun | Whatever's Comfortable
Network: ESPN2
Show: Mike & Mike
Airing Date: Jun. 18, 3:26 am EST
Dish Network: Watch Anywhere Dish Network: Watch Anywhere
Network: Comedy Central
Show: The Daily Show With Jon Stewart
Airing Date: Jun. 17, 11:19 pm EST
Clear Eyes: The Outdoors Clear Eyes: The Outdoors
Network: Hallmark
Show: The Middle
Primetime Airing: Jun. 17, 9:54 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: The Last Game Nike: The Last Game
Online Views: 47,666,957
Social Actions: 970,025
SpotShare: 37.88%
Beats Audio: The Game Before The Game Beats Audio: The Game Before The Game
Online Views: 11,022,197
Social Actions: 235,945
SpotShare: 9.05%
McDonald's: GOL! McDonald's: GOL!
Online Views: 2,702,739
Social Actions: 89,564
SpotShare: 2.98%
Audi: Welcome Back Audi: Welcome Back
Online Views: 3,874,002
Social Actions: 35,535
SpotShare: 2.03%
Kia: Football vs. Futbol: FIFA World Cup Kia: Football vs. Futbol: FIFA World Cup
Online Views: 2,608,017
Social Actions: 34,104
SpotShare: 1.62%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's Hot Spots? They're right here.

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