'Grey's Anatomy' Beats 'CSI' in First Head-to-Head Matchup

ABC Trumps CBS in Coveted 18-49 Viewer Demo

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NEW YORK (AdAge.com) -- Meredith and McDreamy came back big last night with the premiere of "Grey's Anatomy," which beat warhorse "CSI" in the all-important advertiser friendly 18- to 49-year-old demographic. ABC also won the night in the demographic, with CBS in second place, but the network was first in total viewers, according to Nielsen Media Research Fast Nationals.
Meredith and McDreamy drew more 18- to 49-year-old viewers for ABC than 'CSI' did for CBS.
Meredith and McDreamy drew more 18- to 49-year-old viewers for ABC than 'CSI' did for CBS.

Thursday up for grabs
The win opens up the prospect of Thursday marketing moolah, once again, being up for grabs. NBC had owned the most lucrative night of the week for a decade, before CBS stole it away two years ago.

"Grey's Anatomy" took the No. 1 spot as the hospital drama brought in 25.1 million viewers vs. 22 million viewers for crime procedural "CSI." As for those 18- to 49-year-olds "Grey's" won a rating of 10.9 with a 26 share (10.9/26), while "CSI" earned a 7.5 rating and 18 share. (Every rating point represents 1.3 million viewers, while a share refers to the percentage of people watching TV on a given night that had their sets tuned in to a show.)

"Grey's" new Thursday 9 p.m. time slot helped it increase its ratings by 6.1 million compared to last season's premiere. Among the major advertisers in "Grey's" were Victoria's Secret, Cadillac and BMW along with a slew of movie ads, including "The Prestige" and "The Departed."

10 p.m. goes to NBC
Meanwhile, J.J. Abrams' new drama "Six Degrees" at 10 p.m. saw a major drop off from its "Grey's" audience, but still took the No. 2 spot with 13.3 million viewers and a 5.8/15 in the 18-to-49 demo. CBS's James Woods courtroom drama "Shark" pulled in more total viewers, 15 million, but less in the key ad demo, earning a 4.2/11.

Ultimately, NBC won the 10 p.m. slot behind stalwart "ER" (viewers couldn't get enough hospital drama last night, it seems), which drew 15.6 million viewers overall, and earned a 6.8/18 in 18-49s.
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