Google Home Works Like Magic (Manners Required): It's Last Night's New Ads

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.

Among the new releases, Honda gives us a window into how its Civic Hatchback is made; Starbucks continues its campaign for its holiday signature cold brew featuring one of its baristas and JCPenny announces its 25% off sale.

Finally, Google highlights its Google Home in a spot featuring a young boy in a cape. The boy is holding a wand and says "Abracadabra!" "Alakazam!" and "Hocus pocus!" hoping to get his dog to move. His mother asks their Google Home what the magic word is. The automated voice says "please," and -- like magic -- the dog goes outside.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Google: The Magic Word Google: The Magic Word
Network: ABC
Show: The Middle
Primetime Airing: Nov. 29, 8:08 pm ET
H&M: Come Together H&M: Come Together
Network: FOX
Show: Scream Queens
Primetime Airing: Nov. 29, 9:44 pm ET
Honda: Assembly Line Honda: Assembly Line
Network: NBC Sports
Show: NHL Hockey
Primetime Airing: Nov. 29, 8:46 pm ET
Starbucks: Holiday Craft: Olivia's Spiced Sweet Cream Cold Brew Starbucks: Holiday Craft: Olivia's Spiced Sweet Cream Cold Brew
Network: CW
Show: The Flash
Primetime Airing: Nov. 29, 8:40 pm ET
JCPenney: Give Your Best JCPenney: Give Your Best
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Nov. 29, 9:57 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Amazon: Old Friends Amazon: Amazon Prime TV Spot, 'Old Friends' Song by Ludovico Einaudi
Online Views: 302,182
Social Actions: 69,385
SpotShare: 4.73%
Apple: Frankie's Holiday Apple: Apple TV Spot, 'Frankie's Holiday' Featuring Brad Garrett
Online Views: 1,150,508
Social Actions: 31,652
SpotShare: 3.91%
Xbox: FIFA 17: The Golden Controller Xbox: FIFA 17 TV Spot, 'The Golden Controller' Feat. A$AP Rocky, James Rodriguez
Online Views: 1,033,774
Social Actions: 30,014
SpotShare: 3.61%
Life: Enjoy All of It Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida
Online Views: 1,372
Social Actions: 47,367
SpotShare: 2.87%
Air Wick: Magic Wanda Air Wick: Air Wick V.I.Poo TV Spot, 'Magic Wanda'
Online Views: 653,035
Social Actions: 20,245
SpotShare: 2.60%
Most Popular