Hachette Filipacchi Media U.S.

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Hachette president-ceo Jack Kliger has been cautious when forecasting the turnaround in Detroit, a major concern to a company that counts among its largest magazines Road & Track and Car & Driver. But both of them had positive years-overall ad pages from automotive advertisers rose 4.2% in 2002-and yet Hachette's stable saw its ad pages fall 6.8%. Culprits: double-digit declines across a wide variety of Hachette titles, from Elle (down 18.1%) to Sound & Vision (down 12.2%). In '02 and into '03, Hachette made many moves, from remaking Premiere to redesigning Woman's Day, its largest-circulation title. The company also raised cover prices on eight magazines, reflecting Mr. Kliger's oft-stated view that the industry needs to get more from the consumer to be less dependent on the advertiser. But the bigger challenge Hachette faces in '03 is an ugly and unfair one: whether or not being a French-owned company will hurt it because of France's stand on Iraq.

Rating: 2 stars

Best performer:

Travel Holiday

ad pages

up 6.4% to 874.8


down 1% to 652,677

Worst performer:


ad pages

down 18.1% to 1,534.3


up 2% to 1 million

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