Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases: In addition to the usual disclaimer -- "Professional driver. Closed course" -- Fiat's new commercial starring Godzilla offers an extra level of transparency with a fleeting small-type disclosure that reads "Didn't actually happen" (ha!).