Heartwarming Netflix Ads Play Up the Joys of Family Movie Night

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Netflix serves up 30-second broadcast cuts of two heartwarming ads -- "Movie Night" and "Steps" -- that debuted in minute-long versions on YouTube last week. Both show adorable kids saying and doing adorable things to underscore the pleasures of family movie night. And Johnnie Walker considers "the first step of a new year" in an elaborately choreographed spot that presents a visual metaphor for the challenges and opportunities ahead.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Netflix: Watch Together: Movie Night Netflix: Watch Together: Movie Night
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Dec. 23, 8:43 pm ET
Johnnie Walker: The First Step of a New Year Johnnie Walker: The First Step of a New Year
Network: History Channel
Show: The Curse of Oak Island
Primetime Airing: Dec. 23, 9:19 pm ET
Netflix: Watch Together: Steps Netflix: Watch Together: Steps
Network: TNT
Show: Castle
Primetime Airing: Dec. 23, 9:21 pm ET
Zaxby's: First Responders Zaxby's: First Responders
Network: ESPN
Show: SportsCenter
Airing Date: Dec. 23, 4:14 am ET
Ashley Furniture Homestore: New Year's Savings Bash Ashley Furniture Homestore: New Year's Savings Bash
Network: MTV
Show: Ridiculousness
Primetime Airing: Dec. 23, 9:45 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Kmart: Santa Baby Kmart: Santa Baby
Online Views: 305,280
Social Actions: 37,900
SpotShare: 1.96%
Beats Audio: Solo Selfie Beats Audio: Solo Selfie
Online Views: 3,483,948
Social Actions: 5,236
SpotShare: 1.90%
Apple: The Song Apple: The Song
Online Views: 790,038
Social Actions: 24,687
SpotShare: 1.55%
Glade: This is My Wish Glade: This is My Wish
Online Views: 349,554
Social Actions: 18,167
SpotShare: 1.12%
Foot Locker: Rookie Foot Locker: Rookie
Online Views: 288,666
Social Actions: 16,319
SpotShare: 0.91%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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