Holiday Swag Watch: Day One

We Open MediaWorks' Gifts From PR Santas

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NEW YORK ( -- Oh there's no place like MediaWorks for the holidays! For us, and we suspect the many of you that toil away day and night inside media agencies, it doesn't really begin to feel like ChristmasHannukahKwanza until the swag starts rolling in. It's a vaunted media industry tradition to send out to media buyers, journalists and clients some type of gift, fondly referred to as swag, that captures a company's spirit, or at least is stamped with its brand name. And this week, the first wave has arrived! We've got some truly silly swag this year, leading to some very holly jolly office moments. So thanks to all the companies who've sent us their trinkets, and we'll be updating right up until the break. Here's some of our favorites so far.

A Pillow and Blanket From Nickelodeon
Given the heat-challenged office MediaWorks is currently in, this was a big winner. Not only is the pillow satisfyingly retro in a Todd Oldham kind of way, it's stuffed with a fuzzy green and orange blanket. So now we can really just move right into our cubicle! Nickelodeon was also thoughtful enough to throw in a set of refrigerator magnets including SpongeBob and Dora the Explorer.

Hot Chocolate and Gourmet Marshmallows From ABC Family
Sticking with our quest to stay warm this winter, we were also much pleased with ABC Family's Godiva Hot Chocolate and fluffy pink gourmet giant marshmallows, and a mug big enough to fit those mongo blobs of sugar.

Snowflake Cookie Cutter From Self  Magazine
Conde Nast's Self magazine, which is starting up a spinoff called Self Dishes, appropriately sent out a recipe for sugar cookies and icing with an extra-large snowflake cookie cutter. But thanks to JWT, which saved us several steps by just sending the snowflake cookies. They had Eleni's New York do the baking.

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