Honey Maid's Latest Wholesome Family Celebrates Americans With Disabilities Act
It's Last Night's New Ads
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Honey Maid's "This Is Wholesome" campaign marks this week's 25th anniversary of the Americans With Disabilities Act with a disabled aunt and a child cooking an apple cheddar melt.
On the opposite end of the spectrum, Carl's Jr. and M&M's sexualize food with curvaceous mushroom caps and accusations of extramarital candy consumption.
Meanwhile, Eli Manning continues poking fun of DirecTV's competition in the tradition of Rob Lowe's "scrawny arms" and "painfully awkward" characters, despite a ruling on the subject from the National Advertising Division of the Better Business Bureau.