TurboTax Comforts a Spooked Kathy Bates: It's Last Night's New Ads

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.

Among the new releases, Heineken pours a cold one with actor Benicio del Toro; Snickers shows how a parent's poor decision making could have been avoided by having a chocolate bar; Planet Fitness touts its benefits in a spot showcasing how judgemental the world can be; and Farmers Insurance is ready to handle many different claims, even those involving billy goats.

Finally, TurboTax pays a visit to Kathy Bates, living in a dark house filled with ghostly children who lurk in every room. Her TurboTax adviser informs her that she can't claim these creepy kids as dependents on her taxes, though, her moving expenses are deductible.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Heineken: The Look Heineken: The Look
Network: ESPNU
Show: PlayStation Fiesta Bowl
Airing Date: Jan. 2, 1:48 am ET
TurboTax: Scary Dependents TurboTax: Scary Dependents
Network: ABC
Show: The Bachelor
Primetime Airing: Jan. 2, 9:12 pm ET
Snickers: Bloopy Snickers: Bloopy
Network: CBS
Show: 2 Broke Girls
Primetime Airing: Jan. 2, 9:11 pm ET
Planet Fitness: CPR Planet Fitness: CPR
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: Jan. 2, 10:54 pm ET
Farmers Insurance: Hall of Claims: Billy Goat Ruffians Farmers Insurance: Hall of Claims: Billy Goat Ruffians
Network: CBS
Show: Man With a Plan
Primetime Airing: Jan. 2, 8:45 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Google: The Year in Search 2016 Google: Google TV Spot, 'The Year in Search 2016' Song by Grace VanderWaal
Online Views: 1,194,575
Social Actions: 120,251
SpotShare: 23.24%
Apple iPhone: Romeo and Juliet Apple iPhone: Apple iPhone 7 TV Spot, 'Romeo and Juliet'
Online Views: 850,007
Social Actions: 2,276
SpotShare: 3.13%
Apple iPhone: Dive Apple iPhone: Apple iPhone 7 TV Spot, 'Dive' Song by Arturo Sandoval
Online Views: 718,057
Social Actions: 2,781
SpotShare: 2.98%
Land O'Lakes: The Farmer Land O'Lakes: Land O'Lakes TV Spot, 'The Farmer'
Online Views: 26,520
Social Actions: 14,176
SpotShare: 2.39%
TurboTax: New Job TurboTax: TurboTax TV Spot, 'New Job' Featuring David Ortiz
Online Views: 146,153
Social Actions: 8,737
SpotShare: 1.91%
Most Popular