Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.

Among the new releases, Tide acknowledges all the lost socks out there; thinkThin highlights the humor in getting ready for a first date; McDonald's celebrates a touchdown and its new Big Mac options; and Farmers Insurance takes a walk down the hall of claims.

Finally, Papa John's imagines what a city would be like if drones indiscriminately dropped pizza.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Tide: Lost Socks

Network: Fuse

Show: Scramble

Primetime Airing: Jan. 30, 9:27 pm ET

thinkThin: Choices

Network: Cooking Channel

Show: Tia Mowry at Home

Primetime Airing: Jan. 30, 9:14 pm ET

Papa John's: Drones

Network: ESPNU

Show: Crunch Time

Primetime Airing: Jan. 30, 10:08 pm ET

McDonald's: Celebration

Network: TBS

Show: Bob's Burgers

Primetime Airing: Jan. 30, 9:48 pm ET

Farmers Insurance: Hall of Claims: Truck-cicle

Network: MSNBC

Show: First Look

Primetime Airing: Jan. 30, 9:21 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Life: Enjoy All of It

Online Views: 1422

Social Actions: 46068

SpotShare: 8.41%

TurboTax: Super Bowl 2017 Teaser: Humpty Fall

Online Views: 4022790

Social Actions: 1593

SpotShare: 5.99%

Chevrolet: All-New LEGO Batmobile From Chevy

Online Views: 2617070

Social Actions: 3639

SpotShare: 4.37%

Apple iPhone: Stroll

Online Views: 1804216

Social Actions: 5116

SpotShare: 3.73%

UnitedHealthcare: Lunch With Chuck

Online Views: 888774

Social Actions: 10828

SpotShare: 3.32%