Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Coca-Cola taps into the holiday spirit with an ad that features a boy leaving bottles of Coke for people to find, including Santa Claus on Christmas Eve; Lyft takes a ride on the funny side, creating a safe word in a new campaign that boasts its safety measures; Starbucks introduces its first seasonal cold brew beverage; and Oreo takes the cake, or shall we say cookie, showing how to make snowmen cookie balls.
Finally, Capital One shakes it up with a campaign featuring Samuel L. Jackson strolling down a festive street within a snow globe, reminding us that the holidays should bring joy, and credit card rewards should be simple.