Nike Gets Meta in Latest Spot: It's Last Night's New Ads

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.

Among the new releases, Target wraps Christmas presents with a toy cast of Barbie, a Teenage Mutant Ninja Turtle, Trolls, a Lego person and the Hulk; Macy's promotes its holiday discounts on jewelry; Big Lots bursts into song over its serving dishes, glittery decor and gifts; and Cognizant provides a glimpse into a future with self-driving cars.

Finally, Nike releases an ad about ads and consumer habits in 2016. It mocks how much time we spend watching screens, watching reality shows and looking at pictures on the internet. At the end, Nike asks one big question to each of us: "Are we running today?"

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Nike: Time Is Precious Nike: Time Is Precious
Network: MTV
Show: Ridiculousness
Primetime Airing: Dec. 13, 8:52 pm ET
Target: The Toycracker: That's a Wrap Target: The Toycracker: That's a Wrap
Network: Freeform
Show: Elf
Primetime Airing: Dec. 13, 8:17 pm ET
Macy's: Treasure Forever Macy's: Treasure Forever
Network: CBS
Show: NCIS
Primetime Airing: Dec. 13, 8:57 pm ET
Big Lots: 2016 Holidays: Fireplaces & Toys Big Lots: 2016 Holidays: Fireplaces & Toys
Network: Oprah Winfrey Network
Show: Too Close to Home
Primetime Airing: Dec. 13, 10:30 pm ET
Cognizant: Automatic Cognizant: Automatic
Network: CNBC
Show: Squawk Box
Airing Date: Dec. 13, 3:26 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Microsoft Corporation: Microsoft Celebrates the Spirit of the Season Microsoft Corporation: Microsoft TV Spot, 'Celebrate the Spirit of the Season' Song by Macy Gray
Online Views: 3,151,062
Social Actions: 11,091
SpotShare: 5.37%
Life: Enjoy All of It Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida
Online Views: 1,177
Social Actions: 33,548
SpotShare: 4.60%
Apple iPhone: Romeo and Juliet Apple iPhone: Apple iPhone 7 TV Spot, 'Romeo and Juliet'
Online Views: 2,937,357
Social Actions: 4,432
SpotShare: 4.19%
Amazon: Old Friends Amazon: Amazon Prime TV Spot, 'Old Friends' Song by Ludovico Einaudi
Online Views: 103,567
Social Actions: 25,222
SpotShare: 3.59%
Beats Audio: Be Heard Beats Audio: Beats Audio TV Spot, 'Be Heard' Featuring LeBron James, Conor McGregor
Online Views: 1,919,063
Social Actions: 6,285
SpotShare: 3.20%
Most Popular
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