Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.

Among the new releases, Xbox promotes its "Madden NFL 17" game in a spot featuring Rob Gronkowski; Visa and StubHub team up for a spot; Honda warns that its 2017 Accord will bring all of the neighbors to your yard; and Burberry gets intense with Lily James from "Downton Abbey."

Finally, actress Eva Longoria encourages young readers to tap into their love of reading by visiting Storyline Online's website, where they'll find videos of famous actors narrating picture books to bring stories to life.

Today's TV Ad Highlights

Powered by iSpot.tv

New Releases

Top new ads recently aired on national TV

Xbox: Madden NFL 17: Start Your Winning Season

Network: NFL Network

Show: The Timeline

Primetime Airing: Dec. 14, 8:12 pm ET

VISA: StubHub: Same Seats

Network: E!

Show: E! News

Airing Date: Dec. 14, 7:20 am ET

Honda: Prepare for the Stare

Network: FOX

Show: Star

Primetime Airing: Dec. 14, 9:41 pm ET

Storyline Online: Love of Reading

Network: TNT

Show: SAG Nominations

Airing Date: Dec. 14, 7:09 am ET

Burberry: Intense and Sensual

Network: CBS

Show: CBS This Morning

Airing Date: Dec. 14, 7:24 am ET

Most Engaging

Top ads by SpotShare for the past 7 days

Microsoft Corporation: Microsoft TV Spot, 'Celebrate the Spirit of the Season' Song by Macy Gray

Online Views: 3,264,838

Social Actions: 10,772

SpotShare: 5.50%

Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida

Online Views: 1,255

Social Actions: 30,149

SpotShare: 4.42%

Apple iPhone: Apple iPhone 7 TV Spot, 'Romeo and Juliet'

Online Views: 2,846,450

Social Actions: 3,234

SpotShare: 3.89%

Apple: Apple TV Spot, 'Frankie's Holiday' Featuring Brad Garrett

Online Views: 303,586

Social Actions: 21,702

SpotShare: 3.58%

Amazon: Amazon Prime TV Spot, 'Old Friends' Song by Ludovico Einaudi

Online Views: 106,371

Social Actions: 23,237

SpotShare: 3.54%

To Watch Super Bowl Commercials past and present visit iSpot.tv