Eva Longoria Will Read You Your Favorite Book: It's Last Night's New Ads

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.

Among the new releases, Xbox promotes its "Madden NFL 17" game in a spot featuring Rob Gronkowski; Visa and StubHub team up for a spot; Honda warns that its 2017 Accord will bring all of the neighbors to your yard; and Burberry gets intense with Lily James from "Downton Abbey."

Finally, actress Eva Longoria encourages young readers to tap into their love of reading by visiting Storyline Online's website, where they'll find videos of famous actors narrating picture books to bring stories to life.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Xbox: Madden NFL 17: Start Your Winning Season Xbox: Madden NFL 17: Start Your Winning Season
Network: NFL Network
Show: The Timeline
Primetime Airing: Dec. 14, 8:12 pm ET
VISA: StubHub: Same Seats VISA: StubHub: Same Seats
Network: E!
Show: E! News
Airing Date: Dec. 14, 7:20 am ET
Honda: Prepare for the Stare Honda: Prepare for the Stare
Network: FOX
Show: Star
Primetime Airing: Dec. 14, 9:41 pm ET
Storyline Online: Love of Reading Storyline Online: Love of Reading
Network: TNT
Show: SAG Nominations
Airing Date: Dec. 14, 7:09 am ET
Burberry: Intense and Sensual Burberry: Intense and Sensual
Network: CBS
Show: CBS This Morning
Airing Date: Dec. 14, 7:24 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Microsoft Corporation: Microsoft Celebrates the Spirit of the Season Microsoft Corporation: Microsoft TV Spot, 'Celebrate the Spirit of the Season' Song by Macy Gray
Online Views: 3,264,838
Social Actions: 10,772
SpotShare: 5.50%
Life: Enjoy All of It Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida
Online Views: 1,255
Social Actions: 30,149
SpotShare: 4.42%
Apple iPhone: Romeo and Juliet Apple iPhone: Apple iPhone 7 TV Spot, 'Romeo and Juliet'
Online Views: 2,846,450
Social Actions: 3,234
SpotShare: 3.89%
Apple: Frankie's Holiday Apple: Apple TV Spot, 'Frankie's Holiday' Featuring Brad Garrett
Online Views: 303,586
Social Actions: 21,702
SpotShare: 3.58%
Amazon: Old Friends Amazon: Amazon Prime TV Spot, 'Old Friends' Song by Ludovico Einaudi
Online Views: 106,371
Social Actions: 23,237
SpotShare: 3.54%
Most Popular
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