Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Hotels.com unveils another ad featuring Captain Obvious -- he admits that viewers are ignoring him and tries to grab their attention with an impressive leg lift -- while Persil ProClean detergent introduces a tuxedo-clad "professional' who fights stains. And things heat up when Usain Bolt sprints down the coast in his Puma Ignite sneakers.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Puma Shoes: Energy in, More Energy Out

Network: MTV

Show: Rob Dyrdek's Fantasy Factory

Primetime Airing: Mar. 5, 8:13 pm ET

Persil: The Professional

Network: Lifetime Movie Network

Show: Anna Nicole

Primetime Airing: Mar. 5, 8:33 pm ET

Hotels.com: Captain Obvious Workout: Leg Lift

Network: TNT

Show: NBA Basketball

Primetime Airing: Mar. 5, 10:01 pm ET

Ford Motor Company: The Switch: David and Family

Network: FOX

Show: American Idol

Primetime Airing: Mar. 5, 8:06 pm ET

Macy's: Big Savings Storewide

Network: FOX

Show: American Idol

Primetime Airing: Mar. 5, 8:18 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Adidas: Take It

Online Views: 1,155,991

Social Actions: 70,661

SpotShare: 4.96%

Android: Friends Furever

Online Views: 581,877

Social Actions: 25,008

SpotShare: 1.86%

Reebok: Freak Show: Be More Human

Online Views: 1,864,242

Social Actions: 6,519

SpotShare: 1.35%

Powerade: Rose From Concrete

Online Views: 551,652

Social Actions: 12,944

SpotShare: 1.08%

H&R Block: Get Your Billions Back, America: 50% Offer

Online Views: 966,121

Social Actions: 3,924

SpotShare: 0.73%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.